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Research papers

Dimensions of online survey data quality

Several recent research articles explore the impact of panel sourcing on speeding, fraudulent respondents, and participant engagement. A large number of studies have explored differential cross- cultural responses to survey design and its effect on...

Catalogue: Congress 2012: Accelerating Excellence
Authors: Mitch Eggers, Jon Puleston
Company: GMI (Global Market Insite)
September 13, 2012
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Citation

Eggers and Puleston (2012a, September 13). Dimensions of online survey data quality. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/dimensions-of-online-survey-data-quality


Research papers

Can survey gaming techniques cross continents?

The last years has seen a proliferation of more creative ways of asking questions in online surveys. More recently the idea of gamification has exploded onto market researchers' consciousness along with new ideas on how questions can be asked in...

Catalogue: Asia Pacific 2012: Asia Kaleidoscope
Authors: Duncan Rintoul, Jon Puleston
April 17, 2012
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Citation

Rintoul and Puleston (2012a, April 17). Can survey gaming techniques cross continents?. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/can-survey-gaming-techniques-cross-continents-


Research papers

How far is too far?

This paper takes a quantitative approach to investigating the role of how the various interfaces available to us (Traditional, Flash and Gamification) resonate with online panellists. Most importantly, it explores the 'Buyer Beware' learning around...

Catalogue: 3D Digital Dimensions 2011: (Online + Social Media + Mobile) Research
Authors: Bernie Malinoff, Jon Puleston
October 26, 2011
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Citation

Malinoff and Puleston (2011a, October 26). How far is too far?. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/how-far-is-too-far-


Research papers

The game experiments

The concept of 'gamification' is sweeping across the marketing communication industry, and is being discussed in marketing departments, advertising agencies and even governments around the globe. We began exploring the idea of game-play in greater...

Catalogue: Congress 2011: Impact
Authors: Deborah Sleep, Jon Puleston
Companies: GMI (Global Market Insite), Engage Research
September 18, 2011
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Citation

Sleep and Puleston (2011a, September 18). The game experiments. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-game-experiments


Research papers

Measuring the value of respondent engagement

Whilst anecdotal evidence exists, Engage and GMI's research will provide a rigorous basis for determining how best to tackle the issue of respondent engagement.How can we better engage with online respondents? What is the value of that engagement for...

Catalogue: Panel Research 2008
Authors: Deborah Sleep, Jon Puleston
Companies: Engage Research, GMI (Global Market Insite)
October 24, 2008
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Citation

Sleep and Puleston (2008a, October 24). Measuring the value of respondent engagement. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/measuring-the-value-of-respondent-engagement